Let’s Talk about Bios, Baby. Let’s Talk About You and Me.

   Posted by: Moses Siregar III   in Marketing

Yeah, let’s do that.

Barry Eisler makes a great point (IMO) about author bios in a guest post on M.J. Rose’s blog, titled “It’s the Marketing, Stupid:”

Have you, as a potential customer, ever been moved to buy a book by when the author was born, or by where? Or by where she’s living these days? “Holy smokes, this guy was born in Newark, sounds like my kind of writer.” “Damn, she lives in Bakersfield? Gotta read this book.”

Barry says some other smart things there, too. By the way, M.J. Rose’s blog is named, “Buzz, Balls, and Hype.” M.J., I salute you.

Work Awesome has an, er, awesome article on How to Create an Efffective and Engaging Bio Page. Here’s an example of the nuggets in the piece:

Think about the impression you want people to have upon reading your bio and the action you want them to take. How can you craft a page that will shape these goals?

There’s quite a bit of information in that post. Three snaps in a circle!

By the way, I’m still working on my bio, so feel free to critique it. Or post yours in the comments and offer it up for critique by anyone in the neighborhood!

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This entry was posted on Monday, August 2nd, 2010 at 11:26 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One comment


Thanks for the post about writing a biography. I’ve always had difficulty approaching the bio, but I know it is a necessary part of your relationship with your readers.

Besides, any blog post that has an In Living Color Clip is worth reading.
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November 13th, 2010 at 10:10 am

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